Digital Canvassing-Yang2020
OVERVIEW
About the Project
The 2020 presidential campaign of Andrew Yang, an attorney, entrepreneur, and the founder of Venture for America, began on November 6, 2017. In April 2018, he released The War on Normal People, a book discussing job displacement, automation, and universal basic income (UBI), which are central to his campaign.
Formerly labelled a "longer then longshot" candidate, Andrew Yang has outlasted, outpolled, and outraised congressmen and senators in his 2020 presidential bid. His "humanity first" perspective centers on resolving pending automation driven economic strife, messages that resonated strongly to my insider's technology and UX perspective. My participation in the "Yang Gang" has grown from selling books at a rally, to volunteer organizational leadership and project management in D.C, to creating infographic websites and materials, to advising members of the campaign on best UX practices and novel merchandise techniques, to leading the national group "Women for Yang". Balancing the dynamic nature of both civic movements and presidential campaigns has been a uniquely challenging, motivating, and inspirational domain for my skills.
THE CHALLENGE
What can I do as a volunteer to influence a presidential campaign?
THE SOLUTION
Employ digital skills, execute quick deliverables, research voter data, display differentiation from other candidates, harness good communication, utilize social media, and build a network
Client
Andrew Yang 2020 Presidential Campaign
Team
#YangGang
Platform
Web
Duration
6 months+
My Role
"Women for Yang" Lead & New York Chapter volunteer
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Planning, providing scope & strategy
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Conducting voter research
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Digital asset creator
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Social media influencer/content creation
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Collaborate with campaign & volunteer groups
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Branding/Visual Design
Success Metrics
My efforts are contributing to the following campaign statistics: (as of November 1st, 2018)
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$15.2 million raised by donations
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6th place in the current democratic debate lineup
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989.4k Andrew Yang twitter followers
Project 1
Twitter, Facebook, Instagram, and Reddit Ads
UBI (Universal Basic Income) Impact on Women
Shareable graphics series intended to raise awareness of UBI to women voters across all campaign social media platforms
Social media ads to promote fundraising, holidays, podcasts, #WomenForYang, and Accessibility
Project 2
"Women for Yang" AR (Augmented Reality) Social Media Face Filter
Shareable face filter utilizing the official "Women for Yang" Logo
1. Logo used for the face tattoo effect
2. Logo placement on face object wrap template
3. Process of using "Spark AR" program to implement face filter for social media export
Shared filter on Twitter
Project 3
AR (Augmented Reality) UBI Business Cards
Business cards intended to hand out at volunteer hosted events
Drafts
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Final Image
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AR business card printed sample
Project 4
"Make Puerto Rico a State" - Social Media Canvassing
Shareable graphics series intended to reach voters who care about Puerto Rican statehood
English
Spanish
Project 5
"Yang-VS-Gang"
Responsive website intended to share the differences in Yang's policies to his competitors. https://www.yang-vs-gang.com/
Website
"Yang-VS-Gang" Site Analytics
