YangGang | katykinseydesign

Digital Canvassing-Yang2020

OVERVIEW

About the Project

The 2020 presidential campaign of Andrew Yang, an attorney, entrepreneur, and the founder of Venture for America, began on November 6, 2017. In April 2018, he released The War on Normal People, a book discussing job displacement, automation, and universal basic income (UBI), which are central to his campaign.

Formerly labelled a "longer then longshot" candidate, Andrew Yang has outlasted, outpolled, and outraised congressmen and senators in his 2020 presidential bid. His "humanity first" perspective centers on resolving pending automation driven economic strife, messages that resonated strongly to my insider's technology and UX perspective. My participation in the "Yang Gang" has grown from selling books at a rally, to volunteer organizational leadership and project management in D.C, to creating infographic websites and materials, to advising members of the campaign on best UX practices and novel merchandise techniques, to leading the national group "Women for Yang". Balancing the dynamic nature of both civic movements and presidential campaigns has been a uniquely challenging, motivating, and inspirational domain for my skills.

THE CHALLENGE

What can I do as a volunteer to influence a presidential campaign?

THE SOLUTION

Employ digital skills, execute quick deliverables, research voter data, display differentiation from other candidates, harness good communication, utilize social media, and build a network